Who we are

PRIMVITAL LTD, 27 Old Gloucester Street, London, WC1N 3AX, United Kingdom.
Email: contact@primvital.com
We are the controller of personal data processed via this website and our Store.

Scope

This notice explains what personal data we collect, how and why we use it, and your rights. It applies to visitors, account holders, newsletter subscribers and customers.

Personal data we collect

  • Account & profile data: name, email, password, addresses, phone.

  • Order & fulfilment data: products purchased, delivery details, transaction identifiers, invoices, correspondence.

  • Payment data: processed by payment providers (e.g., Stripe/PayPal). We receive limited information such as payment status and masked identifiers; we do not store full card details.

  • Marketing preferences: newsletter opt‑ins/opt‑outs, consent records.

  • Communications: messages you send us (including support requests).

  • Device & usage data: IP address, browser type, device identifiers, approximate location, pages viewed, time stamps, referring URLs.

  • Cookies and similar technologies: see Cookies below.

Purposes and legal bases

We use personal data to:

  • Provide the Store and fulfil your orders (contract performance).

  • Customer support, returns and complaints (contract performance/legitimate interests).

  • Fraud prevention, security, and abuse detection (legitimate interests).

  • Analytics to improve our website and products (legitimate interests and/or consent where required for non‑essential cookies).

  • Marketing communications: with your consent, or under the soft opt‑in where permitted for our own similar products/services, with an easy opt‑out in every message.

  • Compliance with legal obligations (e.g., tax, accounting, regulatory).

  • Record‑keeping (legal obligation/legitimate interests).

Sharing your data

We may share limited personal data with:

  • Service providers / processors (e.g., website host, payment providers such as Stripe/PayPal, email service provider, customer support tools, analytics providers) bound by contracts requiring confidentiality and data protection.

  • Carriers and customs agents to deliver your orders.

  • Authorities if required by law or to enforce our rights.
    We do not sell your personal data.

International transfers

Where service providers are outside the UK/EEA, we use appropriate safeguards (e.g., Standard Contractual Clauses) to protect your data, unless a transfer tool or adequacy decision applies.

Retention

We keep data only as long as necessary:

  • Order records and invoices: typically 6 years for tax/accounting.

  • Customer support communications: typically up to 3 years after resolution.

  • Marketing data: until you withdraw consent or object (plus limited suppression records to honour your choice).

  • Web analytics data: per our cookies settings and provider retention schedules.

Marketing & soft opt‑in

If you are an existing customer, we may email you about similar products that you purchased or enquired about, provided you can opt out easily at the point of data collection and in every email. For new contacts who are not customers, we will only send marketing where we have your consent. You can unsubscribe at any time.

Your rights

Depending on your location, you have rights to access, rectify, erase, restrict or object to processing, and data portability. Where we rely on consent, you can withdraw consent at any time. You also have the right to object at any time to direct marketing (we will stop immediately). To exercise your rights, contact us at contact@primvital.com.

Complaints

If you are in the UK, you can lodge a complaint with the Information Commissioner’s Office (ICO) (ico.org.uk). We encourage you to contact us first so we can resolve your concern.

Cookies & similar technologies

We use cookies and similar technologies to run the website (e.g., to remember your basket) and, with your consent where required, for analytics and marketing. You can manage your preferences via your browser and (where available) our cookie controls. For details of each cookie, purposes and lifetimes, see our Cookie Policy.

Children

Our Store is intended for adults 18+. We do not knowingly collect personal data from children under 13. If you believe a child has provided us with personal data, please contact us so we can delete it.

Security

We take appropriate technical and organisational measures to protect personal data. However, no system is 100% secure.

Changes to this Policy

We may update this notice from time to time. Material changes will be highlighted on this page. Continued use of the website after the effective date constitutes your acceptance of the revised notice.

Contact

PRIMVITAL LTD
27 Old Gloucester Street, London, WC1N 3AX, United Kingdom
Email: contact@primvital.com