This Cookie Policy explains how Primvital Ltd (“we”, “us”, “our”) uses cookies and similar technologies on primvital.com (the “Website”). It should be read together with our Privacy Policy and Terms & Conditions.
1) What are cookies?
Cookies are small text files that are downloaded to your device when you visit a website. They are widely used to make websites work (or work more efficiently), as well as to provide reporting information. Cookies set by us are called first‑party cookies. Cookies set by parties other than us are called third‑party cookies.
We also use technologies that behave like cookies, such as local storage, pixels, SDKs, and tags. We refer to all of these technologies as “cookies” in this Policy.
2) Why we use cookies
We use cookies to:
Run the Website (e.g., remember your basket, keep you logged in, load pages reliably and securely);
Provide features (e.g., site preferences, video embeds);
Understand performance (anonymised/aggregated analytics);
Market responsibly (only with consent where required) and measure campaign effectiveness;
Prevent fraud and keep checkout secure.
3) Legal basis & consent
Under PECR (Privacy and Electronic Communications Regulations) and UK GDPR:
Strictly necessary cookies are set on the basis of our legitimate interests (to run the Website and provide the service you requested) or to perform a contract.
Non‑essential cookies (e.g., analytics, advertising, social media) are used only with your consent. You can withdraw your consent at any time via our cookie controls or your browser settings.
4) Cookie categories we use
Strictly necessary – essential to deliver the Website and its features (cannot be switched off).
Functional – remember choices (e.g., language, region), enhance functions.
Performance / analytics – help us understand how the Website is used so we can improve it.
Advertising / targeting – make advertising more relevant to you and measure its effectiveness.
Social media / embedded content – enable content and interactions from third‑party platforms (e.g., video players).
Note: The cookies that appear on your device depend on how you interact with our site (e.g., whether you log in, play a video, or proceed to checkout) and on your cookie preferences.
5) Cookies we use (illustrative list)
We regularly review and update this table. Names and lifetimes may vary over time and across browsers.
A) Strictly necessary
| Cookie name | Provider | Purpose | Lifespan | Type |
|---|---|---|---|---|
woocommerce_cart_hash, woocommerce_items_in_cart | Primvital / WooCommerce | Store items in cart and detect cart changes | Session | First‑party |
wp_woocommerce_session_* | Primvital / WooCommerce | Unique session ID to retrieve cart from database | 2 days | First‑party |
wordpress_logged_in_* | Primvital / WordPress | Keep users logged in after authentication | Session | First‑party |
__stripe_mid, __stripe_sid | Stripe (payments) | Fraud prevention and secure payment processing | 1 year / 30 minutes | Third‑party |
ts, ts_c, l7_az | PayPal (payments) | Fraud prevention and load balancing | Up to 3 years | Third‑party |
B) Functional
| Cookie name | Provider | Purpose | Lifespan | Type |
|---|---|---|---|---|
elementor | Primvital / Elementor | Stores actions performed on the site to support page builder features | Persistent | First‑party |
wp-settings-*, wp-settings-time-* | Primvital / WordPress | Persist user UI preferences | Up to 1 year | First‑party |
C) Performance / analytics (set only with consent)
| Cookie name | Provider | Purpose | Lifespan | Type |
|---|---|---|---|---|
_ga, _ga_* | Google Analytics 4 | Distinguish users and store session state for analytics | 2 years / 2 years | Third‑party |
_gid | Google Analytics | Distinguish users (daily) | 24 hours | Third‑party |
D) Advertising / targeting (set only with consent)
| Cookie name | Provider | Purpose | Lifespan | Type |
|---|---|---|---|---|
_fbp | Meta (Facebook) | Deliver advertising and measure effectiveness | 3 months | Third‑party |
IDE | Google Ads (DoubleClick) | Ad delivery/reporting and user preferences | Up to 13 months | Third‑party |
E) Social media / embedded content (set only with consent)
| Cookie name | Provider | Purpose | Lifespan | Type |
|---|---|---|---|---|
YSC, VISITOR_INFO1_LIVE, PREF, CONSENT | YouTube | Provide and measure embedded videos | Session / up to 6–24 months | Third‑party |
Important: The presence of third‑party cookies depends on whether you interact with third‑party features (e.g., play a YouTube video) and on your consent choices. Third parties may change their cookies at any time; please refer to their policies for up‑to‑date details.
6) Managing cookies
You can control cookies in several ways:
Our cookie controls – Use the banner and preferences panel to choose your settings. You can change your choices at any time.
Browser settings – Most browsers let you refuse cookies, delete cookies, or block cookies from specific sites. See your browser’s help pages (e.g., Chrome, Firefox, Safari, Edge).
Analytics opt‑out – Google offers an opt‑out add‑on for some browsers (https://tools.google.com/dlpage/gaoptout). This is provided by Google and may not be available on all platforms.
If you block or delete cookies, some features of the Website (including the shopping cart and checkout) may not function properly.
7) Do Not Track (DNT)
Some browsers offer a “Do Not Track” signal. There is currently no industry standard for responding to DNT, so our Website does not respond to DNT signals. You can still use our cookie controls to manage your choices.
8) Changes to this Cookie Policy
We may update this Cookie Policy to reflect changes to our cookies, services, or legal requirements. The date at the top shows when it was last updated. Significant changes will be highlighted where appropriate.
9) Contact us
If you have questions about this Cookie Policy or our use of cookies, contact:
Primvital Ltd
27 Old Gloucester Street, London, WC1N 3AX, United Kingdom
Email: contact@primvital.com
Appendix: Glossary
First‑party cookie – set by the website you are visiting.
Third‑party cookie – set by a different domain (e.g., analytics or ad partners).
Session cookie – deleted when you close your browser.
Persistent cookie – remains for a set period or until you delete it.
Local Storage – browser storage similar to cookies but not sent with every request.
Pixel/tag – a small piece of code that lets us measure interactions or deliver features.